CMO: Beth Gumm
CD: Alexa McNae
Designers: Eva Grate
Producer: Chris Ritter

Photography
Scott Pitts

Food Styling
Callie Meyer

As Creative Director of Sur La Table, I partnered with CMO Beth Gumm to elevate the brand around an entirely new brand positioning that brought the warmth and authenticity central to original roots of Sur La Table back in focus. This included an rebuild of the designe expression from the ground up including all facets of brand expression from 

messaging strategy, color, typography, photo art direction, iconography manifested across the diverse set of marketing collateral from phyiscal instore, to direct mail to digital