Farmshop Identity Design
Air Conditioned
Creative Director: Clive Piercy
Designer: Alexa McNae
Commune
Interior design
Awards
James Beard Award Finalist for Outstanding Restuarant Graphics, 2012
Creative Director: Clive Piercy
Designer: Alexa McNae
Commune
Interior design
Awards
James Beard Award Finalist for Outstanding Restuarant Graphics, 2012
Working under British-American Creative Director Clive Piercy, I delivered a comprehensive brand identity system for Farmshop, a new restaurant concept by celebrated chef Jeff Cerciello. The project demanded a versatile design solution that could scale across multiple touchpoints – restaurant, bakery, and market – while maintaining visual cohesion. Launching in 2010 at the Brentwood Country Mart, the brand system expanded seamlessly to support Farmshop's growth into Marin County's Larkspur Landing location. The design system quickly earned industry recognition, including a James Beard Award Finalist for Outstanding Restaurant Graphics. The result: a distinctive visual identity that helped establish Farmshop as a memorable dining destination.
Read Adweek’s artcle here.
