CulTúra
Amazon XCM
Global CCO VP: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
Illustration
Mel Cerri
Awards
Best-In-Show, Communication Arts 2023
Global CCO VP: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
Illustration
Mel Cerri
Awards
Best-In-Show, Communication Arts 2023
CulTÚra, the cornerstone of the Hispanic Heritage Month campaign at Amazon, means to shift the annual celebration from a moment in time to a movement by focusing on the stories and unique backgrounds of Hispanic entrepreneurs who sell on Amazon. Bright colors, vibrant icons, in-depth interviews, and bold portrait illustrations pay tribute to these individuals who are moving Hispanic culture forward and helping to make Amazon a better company. As an extension of the campaign, we created our first zine honoring the success of Hispanic-owned small businesses at Amazon. It features interviews with CEOs alongside art and typography by Brazilian illustrator, Mel Cerri.
